Recruiting the Right Online Marketing Company
The recent years have shown that an online marketing company is the fastest-growing form of marketing company it is possible to own, and will probably be for quite some time. Because online marketing is extraordinarily inexpensive, and more efficient per dollar than conventional marketing, many companies are forsaking radio and print ads and opting instead for AdWords, banner ads, and social advertising like Facebook and Twitter ‘verts.
Of course, in any new pond, there are going to be a few big fish — but the beauty of the internet is the speed with which new, smaller firms and one person ‘agencies’ can get into the business, and the foolish ones are opting to try to earn their share of the marketplace by offering ridiculously inexpensive rates for their services เว็บตรงไม่ผ่านเอเย่นต์ . They’ll go out of business soon, but they’re really cheap while they last.
So how does a small- to mid-sized company choose an online marketing company to represent them?
The answer starts with budget: if you can’t afford a company, then cross it off. Of course, you also have to take into account that you really do get what you pay for: a truly inexpensive company is probably also truly cheap. With a little research, you might find a winner, but it’s always a gamble.
The best scenario would be to find a company that offers pay-per-customer advertising, much like Google offers pay-per-click advertising. Then, you know that you’re actually getting exactly what you pay for. It seems unlikely, but there is an online marketing company offering exactly that service.
It’s called Get Customers Guaranteed [http://www.getcustomersguaranteed.com], and it’s awesome. You pledge to honor gift cards that they give your future clientele, and then they get whatever money is spent from those gift cards. You get whatever overage the customer spends (usually 20~30%), plus you get the opportunity to wow the customer into returning and spending his own money in the future.
There are so many insurance companies that are just selling a lost leader when they use a “cheap” insurance script on their website or sales literature, so how do they manage to be cheap yet still offer the same cover? The truth is this; “should you decide to take an insurance policy for a commercial vehicle or a car that claims to be the cheapest online, then you can just about guarantee they will catch you for something else!” By this I mean, they will sell you something else to make up the difference.
The major strategy they use is the “cheap” scenario, and once you have purchased your van insurance, you automatically think that they will be the cheapest for everything else, which is not always the case. Insurance is a gamble, and they are placing heavy odds that you will take out another policy with them for something else.